Saturday, October 25, 2008

Broadcast Style Exercise


NORTHWEST AIRLINES ANNOUNCED TODAY THAT IT IS CUTTING ITS DOMESTIC FARES BY UP TO 40 PERCENT FOR HOLIDAY TRAVELERS.

"WE LIKE TO THINK OF IT AS A HOLIDAY GIFT TO OUR CUSTOMERS”, SAID FRANK DEWITT, CEO OF
NORTHWEST AIRLINES.

TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN
NOVEMBER 12th AND JANUARY 14th IN THE LOWER 48 STATES, ALASKA AND CANADA.

DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVAILABLE ON CERTAINPOPULAR DAYS, INCLUDING
NOVEMBER 23rd AND 26th, DECEMBER 23rd AND 26th.

WITH THE DISCOUNTED, NON-REFUNDABLE FARES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR $500 ON CERTAIN DAYS.

1 comment:

camccune said...

It's harder to do direct quotes in broadcast, so I'd paraphrase that quote. You also need to put the quote attribution before the quote, and you need to hyphenate C-E-O so the announcer knows to read each letter separately. (-3)

Don't put "TH" on dates. That's not AP style. (-1)

500-DOLLARS (-1)

10/15